BRD Information Gathering

Deccan Merchants Co-operative Bank - Website Redesign Project

Project: 95-page website redesign + RAG AI chatbot integration
Framework: Volere Requirements Specification
Completion: % complete

Section of 10

1. Project Drivers

Why is this project being undertaken? *

Business opportunity this addresses:

Project Sponsor Name *

Sponsor Email *

Chairman Name

CEO/Managing Director Name

IT Head Name

Marketing Head Name

2. Project Constraints

3. Budget & Timeline

Budget Allocation (in ₹)

Development Cost

RAG AI Setup (One-time)

RAG AI Monthly Cost

Content Writing & Translation

Premium Assets (Icons/Images)

Testing & QA

Total Budget: ₹

Monthly recurring: ₹

Timeline

Target Launch Date *

Is this a hard deadline?

4. Forms & Lead Capture

⚠️ Critical Information Required: Forms cannot be implemented without these details.

Email Address for Form Submissions *

All form submissions will be sent to this email

WhatsApp Business Number *

Format: 91XXXXXXXXXX (for WhatsApp integration)

Account Opening Form Type

Multi-step Form?

Form Submission Service

Response Time Commitment

5. RAG AI Chatbot

RAG AI Budget Approved?

Chatbot Capabilities (Select all desired)

Answer product questions (deposits, loans, services) Calculate EMI instantly Check loan eligibility Find nearest branch Provide interest rates Explain documentation requirements Schedule branch appointment Switch between English/Marathi Capture lead information

Chatbot Welcome Message

Chatbot Position

When to ask for contact details?

6. Content & Assets

Who provides English content?

Who handles Marathi translation?

Content delivery timeline (weeks)

Total number of branches

Total number of ATMs

Years of establishment

Total members/customers

Assets under management (₹ Crores)

RBI Registration Number

Maharashtra RCS Registration Number

7. SEO & Analytics

Google Analytics Property ID

Leave blank if needs to be created

Google Maps API Key Available?

Primary SEO Keywords (comma-separated)

Current monthly website visitors (if known)

Target traffic increase (%) in 6 months

Active Social Media (Provide URLs)

8. Contact Information

Head Office

Customer Care

Grievance Redressal Officer

9. Success Metrics (KPIs)

Lead Generation Goals

Target account opening inquiries/month

Target loan inquiries/month

Engagement Goals

Target bounce rate (%)

Target avg. session duration (minutes)

Chatbot Goals

Target chatbot engagement rate (%)

% of visitors who interact with chatbot

Target leads from chatbot/month

Business Impact

Expected increase in online account openings (%) in 6 months

10. Additional Requirements & Notes

Additional Features Needed (Select all)

Site-wide search functionality Newsletter signup Live chat (human agent) in addition to AI Online branch appointment booking Blog section (for SEO) Customer testimonials carousel Video content (YouTube embeds)

WCAG Accessibility Level Required

Who will update content after launch?

Any specific design preferences or competitor sites you admire?

Any concerns or constraints we should know about?

Additional notes or special requirements

Quick Summary

Project Sponsor:

Target Launch:

Total Budget:

₹

Form Submissions Email:

WhatsApp Number:

RAG AI Budget: